Before we get into the geeky explanations of CSS, let’s look at the marketing buzzwords associated with styling in general. Skin, skinning, facelift & digital transformation. The buzzwords skin and skinning came from the gaming industry where players have the ability to change the looks of their character, in other words, getting a new skin.
CSS can do anything from displaying icons and images to controlling the alignment of text and visual elements. CSS controls the looks, or lack of, on a website.
A history and definition of CSS Styling
CSS stands for Cascading Style Sheet; it’s the technical explanation for the way websites should look. In the Old Days, when you put up a website, there was no way to say, make all titles bold. If you had 200 blog pages, each with a title that needed to be bold, you would have to insert code 200 separate times.
Now imagine that you wanted to change the size of the font on all those bold headings. You would have to go back in 200 times and change the code.
CSS allows you to find the tag associated with the title and make one change in the cascading style sheet that would affect those 200 blog titles in one shot. CSS allows for universal styling changes with very little effort.
Creating a CSS styling sheet in the first place does take some time and talent. There are general templates you can use, but there are many subtle decisions to make. Once the sheet is created however, you enjoy massive control over the look of your website and this is why CSS has become the default styling choice for the web.
How to hire for CSS changes
When asking for changes to the look of a website, you want someone that is an expert in CSS. Many people make the mistake that this is a web developer or that their web developer will handle this.
While web developers do know CSS, assuming your web developer is a CSS ninja with an eye for design would be a mistake. Developers normally handle the functionality of a website. Graphic designers that specialize in CSS would be the best choice if you want modifications to the look of your website.
How SOWSite Websites handle CSS changes
SOWSite websites offer you the ability to control a lot of the CSS on your website without having to know CSS. We create sites with a plugin that allows you to point and click the colors, sizes and spacing to many common design elements. You push the button and the plugin writes those choices to the CSS file.