Gain small business trust wisely instead of inflating your capabilities.
Big Tom here rep-re-zent-in the powers that be from internet land and thinking about how to help small businesses gain more trust for their services….
We aren’t saying you would ever do this but we often notice people “puff up” when they describe what they do. Lots of people say they offer “small company service with big company capability (or feel) etc” – that’s a great start but not quite the end.
People are right to highlight their smallness, they really can provide better service to their customers by knowing them individually.
When creating an about page for their website, smaller businesses tend to lean towards making themselves look bigger than they really are. They may fear missing out on larger opportunities but this obscures the message of amazing service and unique positioning or benefits.
If your customers know you by name, please use your about us page to introduce yourself and tell us your story. Embrace your smallness and people seeking great service will be happy to buy from you.