You can put a lot of time into social media simply trying to figure out how it works.
Big Tom here rep-re-zent-in the powers that be from internet land and thinking about how to help small businesses win at social media promotion.
Social media can be very scary for a business if you don’t personally love it.
Many people say that you “must” have social accounts and that participating every day is critical to your success.
While there certainly are lots of businesses that are masters of social media marketing don’t forget that you are working to figure out the best use of your marketing efforts to help your business.
For lots of businesses simply setting up ‘dark accounts’ and not spending time on social every day provides the best ROI. Dark accounts exist to tell people that you exist but aren’t active there and to please contact you another way. “This is my facebook page. I never use or visit facebook, please call me if I can help you”.
When it comes to social media do what works best for you and keep smiling.
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