Big Tom here rep-re-zent-in the powers that be from internet land and thinking about how to help small businesses win at making website goals…
What is the purpose of a company website?
We guarantee that anyone that doesn’t have a good answer is suffering and feels like their website costs too much, no matter how much they pay for it. That is a miserable position for anyone to be in.
Maybe your website is supposed to help you close 10 deals next year.
Maybe it is supposed to make you get a phone call once per week.
Maybe it should generate $1,500 a month in e-commerce sales.
Write it down now. Decide!
Do you consider your website advertising or rent when you think about your budget? Does that help you choose a goal? Whatever goal you choose, track it! You can only be happy with your website if you have a clear and specific goal and know whether or not you are achieving it.