Why offering resources in trade for email addresses works like a charm.
Big Tom here rep-re-zent-in the powers that be from internet land and thinking about how to help small businesses grow their email lists more quickly and easily.
These days it seems like everyone has a newsletter. They work well and are a great way to build relationships with your customers if done well, which is another story.
When you ask people to sign up for your list, have you ever wondered what makes them join or ignore you? I imagine it goes something like this…
- Do I really have time and space in my inbox for one more newsletter?
- I wonder if it’s going to help me or waste my time.
- How many of these things am I going to get?
- How easy is it to get off the list later?
Now, as the one doing the marketing, one question should stick in your mind; How do I change the experience for them so they never get to those questions?
When you offer a “digital carrot” (free resource) people focus on the trade and forget the rest. You have skipped over the most common objections.
When you ask people to sign up to get your ‘tip on what you know about’ they simply wonder if it is worth it to them. They’ll ask only one question, here it is:
- Am I willing to type my email in in order to get “7 awesome tips on perfect pastry”?
Controlling the questions people ask themselves lowers mental blocks and will increase conversion.
Provide a free resource when you ask people to sign up and make it the best, most tempting one for them! What will it take to make the offer irresistible?