As we’re closing out a project, I can always tell if a customer is truly excited about their new build because I get this very popular question: “How can I tell if I’m ranking well in Google?” At this point, I usually take a few minutes to explain to them what I will share with you now.
There are two very similar questions to consider that often get confused: How to tell if I’m ranking well in Google vs. do I rank well in Google.
Narrow the scope of your question by defining ranking well for who?
. Today, when a person searches for something on Google, they get deeply personalized results that take into account many factors including where you live, what you’ve searched for before and where you’ve logged in from, much the same as Amazon.
On Amazon, if you live in New York City and you call a friend in California and say “Hey, look at the Amazon homepage, do you see that water glass that’s for sale on the homepage?” your friend will reply “What’re you talking about? I don’t see glasses at all, I see plates!”. Amazon is showing you products based upon what it thinks you will buy and even if Amazon has no idea who you are at all they will still take a guess based on the information they can gather or what they’re trying to sell.
Google is the same way, which a lot of people don’t know. In general, what most people want to know is how much traffic they get from Google, which circles us back to Google Analytics.
Why Google Analytics Tracking is All You Need
Google analytics is the best way to measure how you are doing online. There are many SEO tools that will tell you things like domain authority or page authority, a couple of measurements Google uses for ranking consideration, but overall, if you are not getting the traffic you need, you need to do more to help people find you.
Google analytics is free and fairly easy to install on any website. If someone tells you it would take more than 1 hour to set up Google analytics on your website, something is wrong, either with your website or with that provider. Start with tracking and find someone that can help you read your analytics data and you will be far ahead of most people before you spend a cent.
Hope that helps!